This campaign is in response to the COVID-19 Pandemic and aims to help those in need by raising funds through the sale of these custom sneakers online. For every shoe purchase, the proceeds will go to the respective organizations and foundations. Today, we look into the design process of Fhatuwani Mukheli who has made two designs.
Fhatuwani is part of the ‘I See A Different You’ creative agency that has pioneered the new African aesthetic through their style and photographic work.
To find out more about this campaign and this design, watch the full video above. Visit the online store for more.