WATCH TRACE Mobile & Sho Madjozi partnership launch
Published 5 years ago by


WATCH THE FULL TRACE Mobile & Sho Madjozi partnership launch

As you might know by now, rapper, actress, poet and all-round creative Sho Madjozi has taken on a new role as the brand ambassador for TRACE Mobile, a new Mobile Virtual Network Operator (MVNO) in South Africa launched by TRACE. During a press conference on 27 June 2018 at the iconic Ponte Tower in central Johannesburg, TRACE Mobile announced its plans to launch the brand’s engaging #NeverExpire campaign with Sho Madjozi at the helm, which seeks to pay homage to people, brands and places that have remained “timeless and fresh” in the hearts and minds of many people. Trace took us on a journey through the inner Jozi CBD before the big reveal and we got to discover the Yeoville Market, Victoria Yards and finally the infamous Ponte Tower, watch the video for the full experience.

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